Web Monocle
Branding, Web, U/X, Print
Branding, Web, Print for an Ontario software company; Monocle Solutions. Webmonocle is an internet usage oversight software. They pride themselves on helping employers and employees to proactively combat internet based distractions.

A full branding package was prepared including; print and digital marketing materials, as well as brick & mortar store software packaging. In addition, user interface was designed for their web-based management software was created.
Web Monocle Identity 1 of 9 Web Monocle Identity Stationary package including; business cards, letterheads, envelopes, and activity report templates. Business Cards. Marketing Pamphlet. Software packaging along with CD face design and promotional stickers. Brochure website. Landing Page Detail Landing Page Detail User interface design for the Webmonocle manager backend.
Antradar
Branding, Web, Print
Branding, Web, and Print design for a Toronto based software and web development company. Antradar at it's core is about creating efficient solutions for small and medium sized businesses.

Their software solutions are typically realized through 3 specific areas; Target Crawlers, Gyroscope Solutions, and E-Commerce. Individual branding for each of these services was created to create a virtual product they could advertise via digital and printed mediums.
Antradar Identity Antradar Identity Stationary package. Business Cards. Services postcards. Corporate Website Corporate Website Detail 1 of 6
Feel of the Wheel
Branding, Web, Print
Branding, Web, and Print design for a Canadian based test drive company. The company wanted to portray a bold & modern face with a hint of fun. Full stationary packaged were prepared for staff, as well as company information sales packages. The website was created to help customers book test drive over the internet, along with a printed booking slip and information package.
Feel of the Wheel Identity Feel of the Wheel Identity Business Cards. Detailed with spot gloss on the back. Company information and sales package. Test drive booking & information website. Test drive booking interface. 1 of 5
Ripley's Aquarium of Canada - Identity for a Toronto attraction set to open in 2013 - Designed at entro Ripley's Aquarium of Canada - Branding for a Toronto attraction set to open in 2013. - Designed at entro Kiwi Commons - Branding set for a Toronto based company specializing in internet education for parents and youth. Electro Dots - Branding for neodymium magnet based educational toys. Various Logos & Branding Various Logos & Branding Various Logos & Branding Hanna in the City - Personal Branding for a Toronto based real estate agent. 1 of 7
Katia Trudeau Photography - Interactive portfolio design for a Toronto based photographer. Katia Trudeau Photography - Interactive portfolio design for a Toronto based photographer. w8for.us - Interface design for a web based productivity application. Domus Housing - Corporate website & interactive apartment finder for a Waterloo based housing management company. Classic Products - Corporate website & information hub for an Oakville based roofing company. The Bare Minimum - Website for a Toronto based rock band. David C. Rich - Portfolio website for Toronto Architect, David C. Rich. Kiwi Seminars - Internet safety seminars information hub & booking site. Kiwi Commons - Internet safety blog. 1 of 8
Unleaded Fuel Only - Poster design for uprinting.com Unleaded Fuel Only - Poster design for uprinting.com Canadian Tire Fall Bazaar - A set of patterns designed for Fall Merchandise in a Middle-Eastern bazaar theme. Designed at entro University of Toronto Maps - Pedestrian maps for the UofT Downtown campus. Printed on aluminum via Alto powder coating technology. Designed at entro. PoloZoo Animals - A set of animals illustrated customizable high-end apparel. Mediaedge:cia Lobby - Environmental graphic design for the entrance lobby of a Toronto based media company. Designed at entro. Saul Bass Book - A short biographical book written and designed for the legendary film poster and title designer, Saul Bass Canadian Tire Summer Fun - A set of patterns designed for Summer Merchandise in a bubble and flowers theme. Designed at entro. Canadian Tire Spring Bloom - A set of patterns designed for Spring Merchandise in a Japanese cherry blossom theme. Designed at entro. 1 of 8

Hi, I’m a Toronto based freelance designer working in branding, web, and U/X.

My experience in the wayfinding & environmental graphic design industry has helped give me great insight in how users intake, interpret and use information. Good design is accurately conveying information or a message to a target audience. Understanding how it is used and digested is a key element of the process.

Although the majority of my work is in branding, web and U/X, I also work in illustration, photo editing, photo manipulation, print and editorial.

Most of my clients are developers and entrepreneurs who code my designs in-house. I also partner with developers to implement solutions when clients don't have access to a team of their own. My solutions are tailored to suit the needs of each job or client.

When not designing, I’m involved with local music, indulging in films, taking photos, or walking my dog Mojo around town.